From my previous article, I tried to share my perspective about how LINE messenger found its PMF in Japan market. If you missed it, please read it here.
Now let’s move our focus to Taiwan market. How did it grow to its success?
Last week, a web/app service startup team made an appointment with me and looked for my advises to the problems they encountered recently. After hearing the startup ideas and discussing about improvements in several perspectives, one quesiton came up:
To acquire inital users, we’d like to purchase Facebook advertisements or execute marketing campaigns like lottery. We need money to do that. Could you introduce us investors?
上篇文章談到了 LINE 在日本最早期怎麼找到的 PMF，那與台灣的成長又有何干係？
其實這就是最有趣的事。
回顧當時世代背景，LINE 在 2011 年十月的時候，從日本爆發，接下來香港用戶大爆發，每天好多萬下載，同步台灣爆發，每天也好多萬下載。在當時，我的前老闆，也就是我後來 LINE 的老闆，寫 email 來問我為什麼 LINE 那麼多人用，我回問，什麼是 LINE，讓我查一查先。
一個第一次創業的網站服務團隊找我，諮詢創業相關問題與經驗。簡報完 idea，詢問題目怎麼改善，或功能介面有無建議，就會問到資金短缺的問題怎麼處理：
為了獲取初期用戶？我想下 FB 廣告或辦抽獎活動之類的，需要一筆錢，應該需要投資，或可否幫我介紹投資人？