How to acquire your first 1M users — LINE’s Asia success story

Last week, a web/app service startup team made an appointment with me and looked for my advises to the problems they encountered recently. After hearing the startup ideas and discussing about improvements in several perspectives, one quesiton came up:
To acquire inital users, we’d like to purchase Facebook advertisements or execute marketing campaigns like lottery. We need money to do that. Could you introduce us investors?

數位轉型:重拾創業心情,建立下個五到十年的願景

因為先前發布關於數位轉型的文章,收到讀者與朋友的來信或討論機會。其中,常有的問題之一大概是這樣:
我們目前已經調整了,在數位上的收入也有增加,整體是可接受的,但在傳統生意模式上的下滑很擔心,還是很辛苦,有沒有什麼建議⋯⋯